Art Direction / Graphic / Production Design
Barista Prima Coffeehouse Collection Direct Mail Promotion
Successfully raised the level of the brand and gave an offer that enticed customers to buy. Won a 2012 In-house Design Award from GD USA magazine.
Green Mountain Coffee Keurig
Folger's K Cup Coffee
Barista Prima Coffee
Vermont Teddy Bear
• PajamaGram for Kids
• Calyx Flowers
PajamaGram for Kids
Dolma Fair Trade
The Johnson Company
Kehoe + Kehoe Design
• St. Michaels College
• University of Vermont
• Systems & Software
• Champlain College
Processes include strategic conceptual planning and ideation, culminating into visual presentations of ideas in the form of sketches and mockups, followed through with production of deliverables for both print and digital. Extensive knowledge of color correction, image editing and retouching included.
Responsible for driving demand, margin and profit of product categories by participating in the planning and execution of the selection. Working through collaboration between creative, editorial, marketing, sales, merchandising, web and social media, public relations and any other partners involved.
My career has included numerous full-time and freelance positions as a designer for small to large brands, from magazines and catalogs, to packaging, POP displays and collateral advertising. The skills I bring span across the whole production cycle – from concept planning and ideation, to the visual presentations of ideas in forms of sketches and mockups, and the production of print and digital deliverables. Vermont Magazine, Video Business, Period Homes, Traditional Building and Consumer Electronics Show trade magazines are just a few of the magazines I’ve had the opportunity to work on.
Broad experience with Adobe Creative Suite i.e. Photoshop, Illustrator, InDesign, Acrobat, Powerpoint etc., Microsoft Office, and Excel.