Art Direction / Photo Direction / Branding / Publication Design / Collage & Mixed Media Art
Barista Prima Coffeehouse Collection Direct Mail Promotion
Successfully raised the level of the brand and gave an offer that enticed customers to buy. Won a 2012 In-house Design Award from GD USA magazine.
Green Mountain Coffee Keurig
Folger's K Cup Coffee
Barista Prima Coffee
Vermont Teddy Bear
• PajamaGram for Kids
• Calyx Flowers
PajamaGram for Kids
Dolma Fair Trade
The Johnson Company
Kehoe + Kehoe Design
• St. Michaels College
• University of Vermont
• Systems & Software
• Champlain College
Art Direction - Responsible for driving demand, margin and profit for product categories, by participating in the planning and execution of the selections of merchandise and presentation of product. Working through collaboration between creative, editorial, marketing, sales, merchandising, web and social media, public relations and any other partners involved. Processes include strategic conceptual planning and ideation, culminating into visual presentations of ideas in the form of sketches and mockups, followed through with production of deliverables for both print and digital. Extensive knowledge of color correction, image editing and retouching included.
My career has included numerous full-time and freelance positions as a designer for small to large brands, publishing companies from magazines to books, catalogs, packaging, POP displays and collateral advertising. The skills I bring span across the whole production cycle – from concept planning and ideation, to the visual presentations of ideas in forms of sketches and mockups, and the production of print and digital deliverables.
Magazine's worked on: Vermont Magazine, Video Business, Period Homes, Traditional Building and Consumer Electronics Show trade magazines, Children's Television Workshop Magazines.
Photo Direction - As Senior Designer/Photo Art Director at Keurig Green Mountain my job requirements included creating conceptual sketches, organizing and producing photo shoots, post photo production and following through with the creative process from concept through completion, then supplying deliverables for both print and digital. I am well organized and very familiar with defining visual language across all marketing platforms and keeping the brand vision on track.
At the Pajamagram Company, Calyx Flowers and Vermont Teddy Bear, I served as Art Director for all photography, including pre-production, where I managed talent for photo shoots, sourced photographers, models and stylists. I oversaw the photo shoots and post image production.
Broad experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign, Lightroom, Acrobat) Powerpoint, Microsoft Office, and Excel.
EBLAST ONLINE MARKETING
Raised the level of awareness for customers to promote online deals.
Promoting Vermont's Local Cuisine
Campaign Materials for 2016 Graduation